HW 29 Merchants of Cool

What are ways that corporations sell their products? Is it wrong that they do it in the ways that they do?

In the video, there are multiple types or views of Cool. The goal of this video in my view was to show how corporations work in order to get in the minds of teenagers of this generation to know what they like and prefer in products such as clothes, games, digital devices, etc. Watching this, it rally got me thinking how corporations work.

Although we may not realize it at first, everything that we buy in today's society has a group of men wearing suits, sitting at a round table. The part where a representative of a company interviewed a handful of teens was an example on what corporations are willing to do to sell their products. The small amount of money that the corporations pay the teens are a small sacrifice to what they will eventually earn from teens including those they paid in the future, as it has already happened many times before.

There were many forms of tricking kids that were revealed in the video such as music, movies, regular TV, among other things have allowed corporations to be in the heads of kids almost all the time. Pop idols like Britney Spears have gone farther than to just sell CDs and some beauty products, she sold "being cool". Now before Britney Spears came along, I'm sure there was less exposure to sex. This is because people like Britney Spears were part of a new era in both the corporation world and eventually with some convincing, the youth into thinking this was the definition of cool. "Girls are taught to flaunt their sexuality even though they don't understand it yet." This is showing that corporations are now going farther than to just sell products, they are now selling ways to live.

This video may be able to open teenager's eyes in realizing what they have been sucked into for the most part of this generation. Corporations at times may being tricking youth int thinking they want to know something for one reason when really they'll just be scurrying back to their respective businesses with new information that's needed to have that business move forward.